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The essay aims to outline Eduardo Vittoria's contribution to the definition of the characteristics of the contemporary technological and environmental culture of architectural design, starting from the analysis of three industrial buildings designed and realized between 1952 and 1970 for Olivetti of Ivrea, considered exemplary for the research of a new approach in the development of the design process, from the concept of design to technological experimentation. Vittoria's "designing thinking",doi:10.13128/techne-7519 fatcat:ttqlwywiqfablmvxdqbjzg3vai