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With the fast development of information technology, retailers are suffering from the excess of information. Too much information can be a problem. However, more information creates more opportunity. In retailing, information is the key issue to maximizing revenue. It is now hard to make timely or effective decisions and to the right content to the right place, at the right time and in the right form. This paper is about managing the information so that the user can gain more clear insight. Itdoi:10.17562/pb-37-7 fatcat:ytokixu4uvfgfa64yerpfsdx7y