Digital developments in scholarly publishing are giving rise to new data sources with the potential to provide insight into how OA monographs are being used and to support strategic decision-making by publishers. However, small OA monograph publishers face practical challenges in identifying relevant data, as well as in capturing, managing and interpreting it. This case study of UCL Press reports on a collaborative research project that sought to address some of these challenges. The project

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... olved UCL Press, Knowledge Unlatched Research and the Centre for Culture and Technology at Curtin University in Australia (CCAT). Our goal was to identify the extent to which data that can be easily accessed by a small OA monograph press can be combined with low-cost tools for its analysis in order to provide useful insight into development and strategy; and to identify practical steps that can be taken by small OA monograph publishers to ensure that they are making the most of the data that they have access to.