Preface

Victoria Guillén Nieto, Chelo Vargas Sierra, Judith Williams Jellyman
2008 Revista Alicantina de Estudios Ingleses  
Over the last two decades, cross-cultural communication has increasingly grown as a multidisciplinary field of research that has brought together the research efforts of academics working in many and varied disciplines, namely social anthropology, social psychology, cognitive pragmatics, social pragmatics, literature, language acquisition, foreign language teaching, contrastive rhetoric, linguistic and cultural mediation, etc. As a result of the research findings in each of these disciplines,
more » ... hese disciplines, the multifarious and many sided nature of cross-cultural communication has been gradually brought to light, described, and analyzed in both non linguistic terms at the macro level and linguistically at the micro level. At present, probably more than ever before, the issue of cross-cultural communication and the significant problems cultural diversity may pose to societies far and wide are considered to be of paramount importance in academic, business and professional contexts. In the information society, new technologies have indeed played a crucial role in uniting people from the four corners of the earth. However, men and women in modern societies still have to face the challenge of living together in ghettos, for it is not always easy to come to know and understand the cultural differences that are behind people's differing linguistic and non linguistic patterns of behaviour in cross-cultural encounters, which have become more and more frequent due to technological advance. In the last few years the number of Ph.D. dissertations, publications, academic journals, and research groups in the field of cross-cultural communication has proliferated worldwide. Within this scenario, this special volume of Revista Alicantina de Estudios Ingleses (RAEI) on New Trends in Cross-Cultural Communication would also like to celebrate the boom cross-cultural studies are currently enjoying by offering
doi:10.14198/raei.2008.21.01 fatcat:i27hnsu6ejguni4ordm2kgfkvq