This article uses an examination of M-PESA, a large-scale financial service in Kenya, that is accessible from ordinary mobile phones. It has seen exceptional success since its introduction by mobile phone operator Safaricom in Kenya in March 2007 - it has already been adopted by 17 million customers. In this article M-PESA's market success is interpreted in the context of fight against poverty in developing countries. An innovational tool that has been introduced by mobile platform removes

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... er to financial inclusion of the poorest of the poor and links them with conventional bank sector. Once poor people have access to cost-effective electronic means of payments such as M-PESA, they could, in principle, be profitably marketable subjects by a range of financial institutions.