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Customer Experience Formation Using Post-Purchase Information: Focusing on Chinese Consumers
2021
Journal of Japan Academy for Asian Market Economies
Preserved Fulltext
We conducted a group interview with Chinese customers and analyzed the data to organize types of post-purchase information, and post-purchase information usage activities. Then, we discussed the generation of customer experience and discussed marketing strategies that utilize online customer touchpoints.
doi:10.20766/jafame.24.0_11
fatcat:5fg627tubzgevg2dl3qvckqfta