A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is application/pdf
.
Is Trust the Whole Story? Rethinking Online Auction viaNetwork Exchange Theory
2003
Americas Conference on Information Systems
It is generally accepted that trust has main effects on the final prices in online auctions, and that trust-building techniques are important for guiding auction behavior. Previous empirical studies, however, did not find strong evidence to support this. A possible reason is that available studies are based upon the dyadic relationship between sellers and bidders, but the social networks embedded in the auctions are overlooked. Based on the Network Exchange Theory, this research investigates
dblp:conf/amcis/Li03
fatcat:jeypic3krfhuhcizrlemy6d4w4