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Negative mass media representations of Māori are of major concern, impacting on Māori/Pakeha relations, how Māori see themselves, on collective health and wellbeing, and ultimately undermining the fundamentals of equity and justice in our society. In this article, we outline a number of important patterns that constitute the contextual discursive resources of such depictions identified in representative media samples and other sources and provide a set of alternative framings for each pattern.doi:10.24135/pjr.v18i1.296 fatcat:c2jw2tpudncqrppf4hbjos4bme