Visual Analogy as a Cognitive Strategy in the Design Process. Expert Versus Novice Performance

Hernan Casakin
2004 Journal of Design Research  
This study investigated the use of analogy in architectural design. Its main purpose was to provide some understanding of the way experts and novices apply visual analogical thinking to generate satisfactory solutions during the design process. A series of controlled experiments were conducted in order to examine how this cognitive strategy contributed to the enhancement of design problem solving in each group of subjects. Students and architects were asked to solve a set of non-routine design
more » ... non-routine design problems stimulated by exposure to visual displays, and were given explicit instructions to use analogy. Results showed that both novices and experts were able to reason by visual analogy and use deep analogs. It was found that experts identified and retrieved analogs from between-domain displays. Novices, however, identified a large number of between-domain displays, but retrieved analogs from between-domain and within-domain displays in the same measure. Novices, in contrast to experts, did not add constraints to the design problem, but produced a large number of solutions. These findings have important implications on design education.
doi:10.1504/jdr.2004.009846 fatcat:2fhi4zacqvge7jokosz54e5tie