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This paper reports on a panel discussion held at AMCIS 2014 and subsequent panel member research and findings. We focus on curriculum design, program development, and sustainability in business analytics (BA) in higher education. We address some of the burning questions the IS community has asked concerning the various stages of BA program building, and we elaborate challenges that institutions face in constructing successful and competitive analytics programs. Furthermore, given that thedoi:10.17705/1cais.03740 fatcat:jypvyep53jbbxf3vdby6zcdqje