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A proposal for measuring hotels' managerial responses to User-Generated-Content Reviews
2018
Tourism & Management Studies
Despite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels' managerial responses to UGC-Reviews (UGC-R). Based on data from a survey of 335 hotels, this article validates a 32-item UGC-Review scale that, through a battery of exploratory factorial analysis tests, comprises 6 constructs: identification of the reputation landscape;
doi:10.18089/tms.2018.14si101
fatcat:43zsnam6xnfnxj3oxdtmjmu66q