Research on Online Marketing Strategy of Tibetan Incense Pork Under the Background of "Internet +"

Zhao Xiao, Liu Li, Ming Zhu, Duan KaiBo, Entao Lin, Xuemei Liu, Baimazhuoga
2022 Advances in Computer Science Research   unpublished
The new Internet form --"Internet +" has broken the conventional Internet model, produced a new network marketing industry, combined with the traditional agriculture, and opened up a new road for the development of "Internet +" agriculture. Under the background of Internet development, the use of network sales has become an important way for enterprises to obtain the market. This paper takes "old uncle home pork" as an example, based on the current situation of Tibetan pork marketing, using the
more » ... consumer overall model, consumer behavior roulette, Peter model and about consumer network consumption behavior habits survey result discusses the problems existing in the Tibetan pork marketing and reasons, the comprehensive consumer network purchase mechanism model. The paper analyzes the network marketing environment of Tibetan incense pork, analyzes the network marketing strategy selection for enterprises according to the survey results, puts forward the corresponding strategy from the aspects of differentiation, function, addition and resonance, and puts forward the corresponding network marketing safeguard measures according to the strategy.
doi:10.2991/978-94-6463-108-1_26 fatcat:4e3hcelignflrjkbhyolkv7yum