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Facebook Content Analysis
Social Media Data Extraction and Content Analysis
Understanding the motives that encourage users to adopt social media to communicate with businesses is very important. This research study was conducted with Australian banks and adds to the development of empirically tested social media adoption model consisting of technological and social communication aspects (Senadheera, 2015). This chapter presents the findings of the research study based on analysis of wall posts gathered from Australian banks' Facebook presence in the year 2013. Thedoi:10.4018/978-1-5225-0648-5.ch013 fatcat:c3z6clilvfe2rh3zkbus4zxray