Marketing service activation strategies for the floral market products in the cyber shopping mall environment
사이버 쇼핑몰 환경에서 꽃시장 상품의 마케팅 활성화를 위한 서비스 전략

Seong-Yoon Shin, Hyun-Chang Lee
2013 Journal of the Korea Society of Computer and Information  
TAmong various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the flower marketing by analyzing. In case of the flower market, the movement of the market from offline market to online market has been occurred and
more » ... occurred and processed concurrently. Market entry and competitiveness of small companies is becoming very
doi:10.9708/jksci.2013.18.8.149 fatcat:lnwoob4yd5cxjdajwojz6bzgmi