Aim. To create a united informational space for members of the health care system and to optimize the pharmaceutical and medical services by improving the use of digital technologies. Methods. Theoretical and empirical modelling. Results. Proposed was the project entitled «Personal mobile medical and pharmaceutical electronic patient card» that makes it possible to combine all the aspects of pharmaceutical patient's history and some medical information into a united informational database with

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... he aim of rational organization of the personalized choice of drugs for each individual patients at any stage of delivering medical or pharmaceutical care. On the example of patients with diabetes, especially those in need of constant medical and pharmaceutical supervision, it was shown that the proposed project is an important component of optimizing the pharmaceutical activity, which makes it possible to enhance the quality, speed and efficiency of medical and/or pharmaceutical care. Conclusion. Practical application of the proposed project will make it possible to unify the system of delivering pharmaceutical care, provide access to patient information, and improve the quality of individual health care services for people affected by socially significant diseases.