I Use SNS, Because You Use SNS. The Effect of Social Conformity on Social Network Service Stickiness
친구따라 SNS한다? 소셜네트워크서비스(SNS)의 사회적 동조성(Social Conformity)을 중심으로

Chanuk Park, Sin-Bok Lee, Seon-Jo Kim
2013 Journal of the Korea society of IT services  
논문투고일:2013년 07월 26일 논문수정완료일:2013년 11월 25일 논문게재확정일:2013년 11월 29일 * 한국문화관광연구원 문화산업연구실 책임연구원, 주저자 ** 서강대학교 경영전문대학원 박사과정, 교신저자 *** 서강대학교 일반대학원 사회학과 박사과정, 릿쿄(立敎)대학교 사회학연구과 특별외국인 유학생, 공동저자 Recently, social network services (SNSs) most notably in Facebook, Twitter, Linkedin have became a worldwide sensation more than the other internet services. This study suggested social conformity theory is appropriate tools for diagnosis to rapid adoption and diffusion of SNSs. Based on previous research, we
more » ... research, we suggested three different aspects of social conformity:social imitation conformity, social connection conformity, and social comparative conformity. Namely conformity has positive effect on user's three kinds of commitment which called continuance, normative, and affective commitment. we investigated user's commitment to the SNSs have positive effects on user's stickiness intention. Finally, we presented useful implications related to academy and industry.
doi:10.9716/kits.2013.12.4.025 fatcat:l3jksn64vfac3dlrhus3tjwpm4