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This article tries to demonstrate the power of discourses to promote followers' self-esteem and self-worth. Following Shamir et al. (1993; 1994) , promoting those feelings, followers refuse their individual goals in favor of a collective one. This action provides an unconditional commitment to the leader's proposals, and may pave the way for the leader. To get that objective, we analyse the Spanish case at two key moments: the Transition to democracy and the current crisis. The study of adoi:10.4337/lath.2015.02.03 fatcat:wcj5b5jsobct5he5tmizffoefm