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The Research on the Product Humanization Model Based on the Evolution of Consumer Purchase Pat
2021
Journal of Innovation and Social Science Research
Digital economy gives new connotation to business model. In the process of business model changing from vertical to horizontal, from exclusive to inclusive, and from individual to social, the central activity of enterprise marketing should be transferred to how to actively interact with consumers, so that consumers can more participate in the process of enterprise marketing value creation. This paper focuses on the model of consumers' participation in marketing value creation. Firstly, this
doi:10.53469/jissr.2021.08(07).37
fatcat:dxt4wdca4veu3g3wkvmwoe2jpu