Integrating AHP, SWOT and QSPM in strategic planning- an application to college of business administration in Saudi Arabia

Syed Abdul Malik, Nasser Saad Al Kahtani, Mohammad Naushad
2013 International Journal of Academic Research  
HEIs integrating AHP, SWOT and QSPM in Strategic Planning or strategy formulation, is less likely to overlook or weight inappropriately in deciding which alternative strategies to pursue while considering the key external/internal factors. This paper demonstrates the integration of the qualitative and quantitative techniques, such as SWOT, QSPM, with AHP in crafting the strategy of a business school in Kingdom of Saudi Arabia. As evidenced the proposed model improves upon by integrating AHP
more » ... e developing a QSPM. It is believed that this model is more objective and robust in terms of crafting a strategy for the HEIs.
doi:10.7813/2075-4124.2013/5-5/b.58 fatcat:4ifnfrqolfehrevkpximkaoraa