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Impression Fraud in On-line Advertising via Pay-Per-View Networks
2013
USENIX Security Symposium
Advertising is one of the primary means for revenue generation for millions of websites and mobile apps. While the majority of online advertising revenues are based on payper-click, alternative forms such as impression-based display and video advertising have been growing rapidly over the past several years. In this paper, we investigate the problem of invalid traffic generation that aims to inflate advertising impressions on websites. Our study begins with an analysis of purchased traffic for
dblp:conf/uss/SpringbornB13
fatcat:o3qvhwi5cfddzpbaeuhnpu7bsa