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Over the past decade, advertising has emerged as the primary source of revenue for many web sites and apps. In this paper we report a first-of-its-kind study that seeks to broadly understand the features, mechanisms and dynamics of display advertising on the web -i.e., the Adscape. Our study takes the perspective of users who are the targets of display ads shown on web sites. We develop a scalable crawling capability that enables us to gather the details of display ads including creatives and
doi:10.1145/2566486.2567992
dblp:conf/www/BarfordCKMM14
fatcat:g62f4i2r7bhr7abm72dqduk2y4