PROPOSAL OF A CONCISE METHODOLOGY FOR TEACHING ENTREPRENEURSHIP TO ENGINEERING UNDERGRADUATES

Marcus Lloyde George
2019 Zenodo  
Entrepreneurship education in the Caribbean is crucial to sustainable development of the region. This paper proposes a concise and effective methodology for teaching Entrepreneurship to engineering undergraduates based on application. This paper will present a methodology which will introduce students to the principles and practices involved in building their own business from start to success. Unlike many taught business programmes which conclude with students having vast knowledge on
more » ... als of business, this programme however will give them direct hands on experience in actually building the business, which concludes with the students actually having a registered, planned business with relevant strategic promotional platforms to begin attracting clientele. Aspects such as business conceptualization and planning, business registration, business economics, business marketing and promotions, and business expansion strategies are included.
doi:10.5281/zenodo.2560939 fatcat:cj6zbapzfzbmfoyom6rq4tkhde