STRATEGY FOR INTRACTING A NEW PRODUCT TO THE MARKET ON THE EXAMPLE OF AN INNOVATION CENTER

Ivan Valentinovich Shadrin, Lidia Mikhailovna Stepanova
2021 Chronos Journal  
This article discusses the importance of conducting market research before introducing a new product to the market. The author reveals the criteria for determining a new product. The aim is to substantiate the need for trial marketing as an assessment of the product itself and its marketing program even before the start of full-scale implementation, as well as to identify the advantages and possible disadvantages. As a result, the main directions of the marketing strategy were determined.
doi:10.52013/2658-7556-52-2-22 fatcat:fm44zszezjgbfcdz7iazd4y3di