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STRATEGY FOR INTRACTING A NEW PRODUCT TO THE MARKET ON THE EXAMPLE OF AN INNOVATION CENTER
2021
Chronos Journal
This article discusses the importance of conducting market research before introducing a new product to the market. The author reveals the criteria for determining a new product. The aim is to substantiate the need for trial marketing as an assessment of the product itself and its marketing program even before the start of full-scale implementation, as well as to identify the advantages and possible disadvantages. As a result, the main directions of the marketing strategy were determined.
doi:10.52013/2658-7556-52-2-22
fatcat:fm44zszezjgbfcdz7iazd4y3di