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The present article proposes a conceptualization of functional assertiveness which has a broad scope of application and is based on the social norm of appropriateness. Functional assertiveness is conceptualized as the communication of the speaker and the listener based on each other's perspectives. In developing this new definition of functional assertiveness, we address two issues confronting researchers, which are the situationspecific nature of topographical assertiveness and the difficultydoi:10.2132/personality.18.220 fatcat:mddzeazevfdx3cuu4puybht2lm