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The purpose of this paper is to identify the drivers and enablers of using AI technologies in three important areas of Omni-channel retailing- customer experience, data management and supply chain efficiency. This paper also explores the different AI technologies which can be used by retailer to manage the supply chain, data and their engagement with customers. In this era of digitalization, online and offline retailers must come up with unique ways to get people to shop. AI technologies candoi:10.46501/ijmtst0609s17 fatcat:ribfcosjtbfqjigkj2v476epni