The paper deals with use of risk cube method for strategy formulation in case of an organization from nonconventional technology field. The cube risk is based on risk minimization on three axes: product, market, and development strategy. The method has several stages, which integrates elements from Customer Matrix and Producer Matrix. The strategy is formulated after solving two decisional nodes addressing two items: the coverage of the gap between the organization and the market leader, and

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... choice of a solution from three variants: inner development, alliance, and acquisition. A case study is approached concerning a medium organization from electrodischarge machining field, formulating a strategy based on alliance.