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RSF Conference Series: Business, Management and Social Sciences
This research uses a five-construct theoretical model as the basis for finding out what factors can satisfy customers in the online leathercraft industry. The questionnaire is based on this model, which is distributed through online channels and social media. There are 691 samples obtained and analyzed by looking at the demographic data and then correlation and regression analysis. The results obtained are that all hypotheses are accepted with factors that can satisfy customers: online shoppingdoi:10.31098/bmss.v1i3.346 fatcat:42qz4kzixnbhbawb2wjuizpf44