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International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedings
Advertising remains as preference strategy for marketer to communicate a product, although it is costly. Various media are available in performing advertising, starting from traditional one up to digital media. Television has been primary advertising media since long back. And since the advent of computer and Internet technology, advertising using media such as Internet and Facebook is common. Although advertising through television is more expensive than the last two (2) media, advertising ondoi:10.15414/isd2018.s2-3.11 fatcat:dfeey2znwjg7lav435asbzklzq