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Media literacy has gained in importance in policy discussions on media, digital media and the Internet in many countries. How do these policies develop and what can be learned? This case study explores the factors contributing to the successful formulation and implementation of media literacy in Flanders-Belgium. By examining the trajectory of policy debates and policy formulation, this research highlights the development of the concept of mediawijsheid (media literacy), the organization, thedoi:10.23860/jmle-2018-10-1-4 fatcat:7hs43cj4fnhkpdecqcfdn3gi7q