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The purpose of this paper is to examine the influence of perceived value on online traveling websites towards consumer purchase intention among youth in Bangladesh. This research aims to identify the relationship between perceived value factors such as perceived usefulness, perceived ease of use, perceived trust, perceived enjoyment towards consumer purchase intention among youth travelers in Bangladesh. The study was conducted in Dhaka, the capital of Bangladesh. Using survey questionnairedoaj:daaccf94831c412da9628bb12b3529fd fatcat:d725diiigfa4rhgm24jhrm3ew4