This article discusses the basic principles of visual perception of information with objects of sign communication. The features of visual communication, the features of the perception of information, the main criteria and rules for the design of signs of visual communication are highlighted. The article discusses the role of cognitive ergonomics and psychology of perception, as well as the initial set of criteria and techniques that provides an effective and functional process for designing

more »

... ual communication signs. The main groups of users of children's art schools are considered and options for the design of visual communication for a children's art school are proposed.