Understanding E-Commerce through Genre Theory: The Case of the Car-Buying Process [chapter]

Sue Conger, Ulrike Schultze
1999 IFIP Advances in Information and Communication Technology  
There is a dearth of theory-based guidance for organizations making decisions about electronic commerce and about enhancing their business processes through the use of new media, particularly the World Wide Web (Web). Genre theory provides a useful scaffold for generating such guidance. Communication genres are generic responses to recurring situations. Examples include a business letter, a meeting or a memo (Yates and Orlikowski 1992) . In this paper, we apply genre theory to evaluate the
more » ... ess processes involved in buying a car. From this analysis, we hypothesize changes in the business process and in buyer/seller satisfaction that result from electronically mediated genre of communication.
doi:10.1007/978-0-387-35566-5_14 fatcat:avzoc2vyqfcrbkwyktvfri2vwu