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Visual Assessment on Product Label Design Criteria Through Eye Tracking
Asia-Pacific Journal of Information Technology and Multimedia
Product label is a printed product information displayed on the product packaging. The product label designs are the combination of text and image elements. The process of designing a product label is complicated as there are various types of text and images involved. Product label designs that are less attractive wouldl affect purchasing choices. The purpose of this study is to identify the design criterias of texts and images to help consumer in their purchase selection. The study focuses ondoi:10.17576/apjitm-2017-0601-06 fatcat:w7s7eyrugjeb3nmhabsimj4efu