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Drivers of E-Business Diffusion in Tourism: A Decision Tree Approach
2019
Journal of Theoretical and Applied Electronic Commerce Research
The aim of this paper is to examine the individual and interactive influence of organizational, technical and environmental factors on the diffusion of e-business in Montenegrin tourism organizations. In accordance with this goal a decision tree method is used in this paper. The results showed that organizational factors have the highest individual impact on e-business diffusion and that there is a strong interactive influence of organizational, information technology integration and external
doi:10.4067/s0718-18762019000100104
fatcat:sdcmj75f4reybeqwmdv2wduqne