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As a result of the study it was revealed that coaching increases the propensity of employees to self-development and selfimprovement which in its turn increases the efficiency of their activities. As to contribution of coaching in fulfilment of an employee's direct labour obligations and perspectives of his career growth, the effectiveness of this tool was also confirmed by the results of econometric analysis. It was found that an employee's awareness of effectiveness of coaching depends on thedoi:10.5901/mjss.2015.v6n1s3p266 fatcat:o4l43sxjibd3dayodyr2hwzxne