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Deriving inferences from facial appearance is called face-ism. In particular, people make rapid and accurate inferences about the targets' character based on their appearance. Over the last 15 years, the effects of a leader's facial appearance have been vigorously studied in the domain of psychology and leadership research worldwide. Previous studies suggest that facial appearance significantly predicts leader selection, thus leading more competent, dominant, trustworthy, and attractivedoi:10.37944/jams.v3i3.91 fatcat:n6azp2v5jrc6rdt4rinznhqxke