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Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization
2015
Proceedings of the Sixteenth ACM Conference on Economics and Computation - EC '15
In this paper, we propose the amphibious influence maximization (AIM) model that combines traditional marketing via content providers and viral marketing to consumers in social networks in a single framework. In AIM, a set of content providers and consumers form a bipartite network while consumers also form their social network, and influence propagates from the content providers to consumers and among consumers in the social network following the independent cascade model. An advertiser needs
doi:10.1145/2764468.2764480
dblp:conf/sigecom/ChenLLR15
fatcat:ccjf3wzdlzb4xlbfs47rusd36a