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An Investigation of Factors Affecting the Role of Advertising in Consumer Attractiveness: Post-Pandemic Perspective
International Journal of Academic Research in Business and Social Sciences
Advertising Effectiveness assists organizations to perceive and understand the requirements and needs of customers. To survive in today's business world, it is very important to know the effectiveness of advertising in term of consumer attractiveness. Being a developing economy, Bangladesh is gradually becoming a large market, especially for the fast-changing consumer goods sector. In the last few years, the consumer goods industry in Bangladesh has experienced a dramatic growth; bothdoi:10.6007/ijarbss/v12-i11/15586 fatcat:5qrluzst2rf4hodxtsabkawb2a