Feasibility of Reverse Billing By Telecom Service Providers
International Journal for Research in Applied Science and Engineering Technology
To study the alternative way of monetising data, as telecom industry is going through disruption phase. Reverse billing could be one of the possible solutions to generate revenue and retain customers. This research papers talks about that whether Indian customer will be interested in taking a plan where in the operator invades your privacy by strictly masking your identity and share your details like online activity what type of thing you are more interested in to some third party. To know
... party. To know this, we conducted a survey of different age groups. We also went through some of the used cases which mostly used in Africa. Reverse billing could be one of possible solution of monetising data and generate revenue in this telecom sector. During the survey, we realised that data privacy is one of major factor because of which reverse billing will not accepted in a place like India. We found a best solution which can cater telecom service providers through reverse billing and protection of data of the consumers can also be done. The solution of the above problem is masking. Masking your identity gives no risk to person's image; therefore, people are much open to it. Questionnaire was made for targeting all kind of people like working men and women, housewife, students, retired people. The Study sampled of 392 people aged between 17 to 50. We couldn't receive more responses from housewife and retired people. There are of some of the operators who have started with something that can be a part of reverse billing. Our analysis shows that how will Indian customers react on TSP's paying them in return of masking your data.