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THE LINK BETWEEN NEW PRODUCT DEVELOPMENT AND CUSTOMER PARTICIPATION: THE ROLE OF CUSTOMER SATISFACTION AND ADOPTION RATE
2022
International Journal of Business Management and Economic Research
To reach a better form of new product development performances along with customer participation, this study has examined the benefits of customer participation, which leads to customer satisfaction based on three attributes of Kano's model. Although the prior studies have stated that customer participation in the new product development is a double-edged sword strategy, this study has shown that cooperating with customers is an easy path to get to the customer satisfaction. We also assume that
doi:10.35409/ijbmer.2022.3395
fatcat:iws7j22ptraufaqvddfp6ojgde