A Method for Assessing Website Communicative Efficacy Using a Semantic Annotation Tool [chapter]

Nadzeya Kiyavitskaya, Nicola Zeni, Cristina Coulleri, Luisa Mich
2010 Lecture Notes in Computer Science  
Evaluation of the communicative efficacy of a website is important in the context of an organization communication strategy. To address this issue, we propose a systematic method and a tool that supports it. The tool is based on a general-purpose semantic annotation framework. The application and feasibility of the method are introduced through a case study where it was used to compare the communicative efficacy of a set of tourist destination websites.
doi:10.1007/978-3-642-16985-4_49 fatcat:qgnkovgx3bb75dzxbia4bpqqsi