A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is application/pdf
.
What Aspects of Mobile Ads Do Users Care About? An Empirical Study of Mobile In-app Ad Reviews
[article]
2017
arXiv
pre-print
In the mobile app ecosystem, developers receive ad revenue by placing ads in their apps and releasing them for free. While there is evidence that users do not like ads, we do not know what are the aspects of ads that users dislike nor if they dislike certain aspects of ads more than others. Therefore, in this paper, we analyzed the different topics of ad related complaints from users. In order to do this, we investigated app reviews that users gave for apps in the app store that were about ads.
arXiv:1702.07681v1
fatcat:dpdgkly7d5artcw2ox4p7mauzq