A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2021; you can also visit the original URL.
The file type is
Excerpt from the report: This study is a followup of earlier research on the effect of different levels of promotional expenditures on the sales of fluid milk. The present study differs from the previous one in two important respects t (1) It presents the results of a consumer survey conducted by the American Dairy Association to determine the extent of consumer exposure to the promotion, and (2) it gives a followup analysis of sales during a 1-year period after the experiment to determine moredoi:10.22004/ag.econ.313600 fatcat:x5cpiv2u2bcpphaoa4offxp7gu