A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is
Online shopping is gaining popularity in Pakistan but the research on its determinants is scarce. The main purpose of this study is to explore what factors are important in developing online purchase intention of Pakistani youth interested in shopping through the internet. The data were collected through questionnaires using convenience sampling technique from 502 mainly young respondents of Pakistan. The theoretical model of the current study is developed on the theory of planned behaviordoaj:7a7a6e37bd0243a0bfe4ea1093a20761 fatcat:w4qsvt5earf5jifs2mozrtf7tm