Upliftment of OTC Medicines Towards Innovative Marketing Strategies

2019 International journal of recent technology and engineering  
Now a day, self- medication is becoming most easiest way for consumer. In spite of visiting doctors by spending their time and money for their minor illness many consumer has chosen to consume over-the-counter medicines (OTC). In order to capture these consumers the pharmaceutical company is using various marketing strategies to promote their company OTC medicines. The marketing strategy is an essential tool to promote their OTC medicine in an effective way. The purpose of this paper stands to
more » ... is paper stands to explain the different types of marketing tactic used by the pharmaceutical company to detain in the market. This article also elaborates about OTC medicines, marketing strategies, advertising, promotion and its impact.
doi:10.35940/ijrte.d1034.1284s319 fatcat:cy4c32guv5hb3cmxtufz2mhn4q