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Upliftment of OTC Medicines Towards Innovative Marketing Strategies
2019
International journal of recent technology and engineering
Now a day, self- medication is becoming most easiest way for consumer. In spite of visiting doctors by spending their time and money for their minor illness many consumer has chosen to consume over-the-counter medicines (OTC). In order to capture these consumers the pharmaceutical company is using various marketing strategies to promote their company OTC medicines. The marketing strategy is an essential tool to promote their OTC medicine in an effective way. The purpose of this paper stands to
doi:10.35940/ijrte.d1034.1284s319
fatcat:cy4c32guv5hb3cmxtufz2mhn4q