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Contactless communication technology in mobile phones (e.g. Near Field Communication) has a potential to simplify our everyday life by enabling services like mobile payment, ticketing, access keys and information sharing services. The recommendations in this paper are based on a comparative case study of previous mobile service ecosystems used in Norway. The findings of this study add insights into key success factors for the mobile network operator during the different business ecosystemdoi:10.1504/ijev.2017.10003520 fatcat:zbrysvkatffddfwigiqtd6prky