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In Nigeria, there is little dispute about the power and role of the media as agenda-setting agency. What is subject of disput is whose interest the agenda ultimately serves -the elite or the masses? Despite the avalanche of evidence that Nigeria's electoral processes had not met the least benchmark of credibility since the country returned to civil rule in 1999, political analyses and advertising in the media tended to gloss over previous electoral flaws in their quest to ascribe invincibilitydoi:10.4314/afrrev.v8i2.7 fatcat:jein3aiuenavlk5xl5qoiltgq4