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This study aims to understand PT.Boddia Jaya's marketing communication model in attracting foreign parties. In addition, it is also to find out the obstacles experienced by PT.Boddia Jaya's company when communicating with foreign parties. The source of research data is the marketing division, Quality Control, and Front Desk of PT.Boddia Jaya. Data collection techniques namely observation and interviews. The results of research conducted at PT. Boddia Jaya can be concluded that there are threedoi:10.24252/jurnalisa.v5i1.10505 fatcat:oiouoc466rgsdooqfuc7oqwx4e