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The paper focuses on road safety assessment. The main objective was to assess the impact of different types and sizes of advertising devices as a potential distraction for drivers. Distraction of driver's attention in real traffic was evaluated using the "Wiener Fahrprobe" structured observation method. As a method for reliable data collection, the eye tracking method was used to accurately define the time delay caused by the observation of the advertising device. As part of the assessment ofdoi:10.3390/app12136795 doaj:a2b86932eb0549c49b2961408d6b4885 fatcat:2v7d45dsfja7xerzrwozidna6u