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Chatbots can bring innovation in online assistance and communication with customers. Due to the growth of e-commerce, fashion brands have been adopting chatbots to provide personalised consumer experiences. Research in the area of chatbots for fashion e-commerce has addressed technological advancements and consumer behaviour, but little has been done on analysing chatbot features through a holistic point of view. The aim of this paper is to offer an interdisciplinary review through adoi:10.1080/17543266.2021.1990417 fatcat:oddfns45c5gnreagavcwdw5gcu